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This is a fantastic book for anyone involved in sales, and magnify this for REALTORS®, mortgage professionals, and anyone else involved in real estate because the main characters in the book are from the real estate industry.
The book opens with us joining a REALTOR® circa 2010 who has been struggling with sales since the meltdown of 2008-2009. He’s been invited to lunch to meet with a mortgage lender. He debates even going, but figures he might as well get a free lunch.
He meets with the most charming mortgage lender who seems to know every little detail about the staff in the restaurant from the hostess, to the server, to other patrons. She has lunch with our struggling REALTOR® and later asks him to attend an event that she thinks he may benefit from after hearing that he’s been struggling.
Our struggling REALTOR® reluctantly attends the event which turns out to be one of those Tony Robbins-type of motivational events with a pitch at the end of hiring a coach. Our struggling REALTOR® is impressed when his mortgage lender friend from lunch is called up on the stage to provide a testimonial and he ultimately decides to hire a coach.
The rest of the book takes us step by step through a coaching program with our struggling REALTOR®. We learn about building personal relationships and the virtue of being servant-minded in approach. We learn about mining our database, grading our prospects, and remembering how to ask for the business.
We learn about the seven levels of communication structured as a pyramid with the highest level being face-to-face or what I like to call belly-to-belly communication. This is what it’s all about in building personal relationships. People want to work with people who they know, like, and trust and what better way to do this than going belly-to-belly.
We watch an incredible transformation of our struggling REALTOR® into a confident person who starts putting others first and in doing so he finds himself again and regains the success he had prior to the real estate meltdown.
I picked this book up at the perfect time as we head into what is going to be a record year in real estate. It’s a great reminder of what real estate professionals need to be doing to achieve success. It’s a great reminder that it’s all about “them” and not about “you.” This book is a must-read for any REALTOR®, mortgage lender, or any other real estate professional. I highly recommend this one for any sales professional for that matter.
About The Book 7l The Seven Levels Of Communication PDF
Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick’s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.
7l The Seven Levels Of Communication PDF Free Download Biography
(Note: Maher is pronounced like “mayor”) Michael J. Maher is one of the hottest speakers in the country right now. Known as North America’s Most Referred Real Estate Professional, In just his third year of real estate, he did 187 transactions for $40.1 MM in sales and netted one million dollars. He received over 500 Referrals for 11 straight years. And now, his (7L)System and methodologies have grown beyond the real estate world to see its application in nearly every profession and industry. His last event had over 50 different professions in the room! It all started with a powerful book (7L)…
Michael created the Power Parable genre – books that not only tell a story and have a lesson, but also incorporate a multitude of specific strategies and actionable tactics within the story. His book (7L) The Seven Levels of Communication with the subtitle of “Go from Relationships to Referrals” has been on the National Best-seller List for OVER 8 YEARS including #1 in the Real Estate Sales category for over eight years. What makes this story even more phenomenal is that 100% of the sales of (7L) have been by word of mouth, by referral – no e-mail blast, no advertising, no promotions, no direct mail. People like you telling others about the book… THANK YOU for spreading the word! Check out www.TheBookOnReferrals.com!
Michael followed the success of (7L) by teaming up with bestselling author Hal Elrod (Miracle Morning) to write the sequel to (7L) another Power Parable called the Miracle Morning for Real Estate Agents (MMREA). Like (7L), MMREA quickly gathered praise, endorsements and critical acclaim from readers and dignitaries alike. Another lovable love story, MMREA takes Rick and Michelle from (7L) to the next level. If you want to own your life, you must own your morning. Rick, Michelle and authors Hal, Michael, etc take you through developing your own ultimate morning ritual. It’s not about getting up earlier. It’s about getting up better. Go from Chaos to Clarity by reading this short book. It is now your time to rise and shine! Check out MiracleMorningAgent.com.
A few other quick facts about Michael:
1) As a quarterback in high school, he broke 22 school records, played college baseball at three different colleges, and played semipro softball for 12 years. He loves sports.
2) He has been featured on Zig Ziglar’s World Wide Webcast two times and considers Zig one of his three mentors. The (7L) Audiobook would have never happened without Zig Ziglar. Thank you Zig! RIP.
3) He was a Star Power Star with Howard Brinton (Jan, 2005). Michael considers Howard one of his three mentors. Thank you Howard! RIP.
4) He is the founder and father of the Generosity Generation, a business philosophy built from his father’s teachings. Michael’s father, Patrick J Maher, was a teacher, coach, and leader and Michael’s first mentor. Thank you Dad! RIP.
5) He is married to Sheri and has a son, Max. They live in Atlanta and have homes in other locales. They love to travel – many times this is for Max’s athletics.
6) Michael loves to speak inspiring audiences around the world. The message and the mission of the Generosity Generation is spreading rapidly.
7) Michael’s company REFERCO is the World’s Foremost Authority in Business Referrals and consults with companies as small as solopreneurs and as large as Fortune 1000. If you want loyal brand ambassadors… if you want repeat and referral business, we can help. www.REFERCO.com.