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About Common Sense on Mutual Funds by John Bogle PDF Book

NATIONAL BESTSELLER!
“Cogent, honest, and hard-hitting-a must read for every investor.” -Warren E. Buffett
Praise for Common Sense on Mutual Funds
“Invoking both Thomas Paine and Benjamin Graham, Jack Bogle outlines a supremely logical plan not only to better investors’ returns, but to improve the whole fund industry. This isn’t just the best book yet by Bogle, it may well be the best book ever on mutual funds.” -DON PHILLIPS, President & CEO, Morningstar, Inc.
“Buffett cannot teach you or me how to become a Warren Buffett. Bogle’s reasoned precepts can enable a few million of us savers to become in twenty years the envy of our suburban neighbors-while at the same time we have slept well in these eventful times.”-PAUL A. SAMUELSON, Massachusetts Institute of Technology Department of Economics
“After a lifetime of picking stocks, I have to admit that Bogle’s arguments in favor of the index fund have me thinking of joining him rather than trying to beat him. Bogle’s wisdom and his commonsense way of explaining things make this book indispensable reading for anyone trying to figure out how to invest in this crazy stock market.”-JAMES J. CRAMER, Money Manager and Senior Columnist for TheStreet.com
“Written in his characteristic forthright and visionary style, Bogle penetrates the myths and jargon to shed a powerful light on the central issues that confront every investor, no matter what their level of experience or sophistication.” -MARTIN L. LEIBOWITZ, Vice Chairman and Chief Investment Officer, TIAA-CREF
“Jack Bogle is one of the great pioneer/visionaries of the investment business. In this book, he shares his knowledge, experience, and judgment to enable us to become better investors. The final philosophical chapters provide insights that may help some of us become better people.” -BYRON R. WIEN, Chief U.S. Investment Strategist Morgan Stanley Dean Witter.

TABLE OF CONTENTS

Table of contents

Foreword for the 10th Anniversary Edition ix

Foreword for the Original Edition xiii

Preface to the 10th Anniversary Edition xv

Preface to the Original Edition xix

Acknowledgments for the 10th Anniversary Edition xxvii

Acknowledgments for the Original Edition xxix

About the Author xxxi

Part I: On Investment Strategy 1

Chapter 1 On Long-Term Investing 3

Chance and the Garden

Chapter 2 On the Nature of Returns 45

Occam’s Razor

Chapter 3 On Asset Allocation 77

The Riddle of Performance Attribution

Chapter 4 On Simplicity 109

How to Come Down to Where You Ought to Be

Part II: On Investment Choices 143

Chapter 5 On Indexing 145

The Triumph of Experience over Hope

Chapter 6 On Equity Styles 191

Tick-Tack-Toe

Chapter 7 On Bonds 217

Treadmill to Oblivion?

Chapter 8 On Global Investing 251

Acres of Diamonds

Chapter 9 On Selecting Superior Funds 277

The Search for the Holy Grail

Part III: On Investment Performance 303

Chapter 10 On Reversion to the Mean 305

Sir Isaac Newton’s Revenge on Wall Street

Chapter 11 On Investment Relativism 329

Happiness or Misery?

Chapter 12 On Asset Size 347

Nothing Fails Like Success

Chapter 13 On Taxes 373

The Message of the Parallax

Chapter 14 On Time 401

The Fourth Dimension—Magic or Tyranny?

Part IV: On Fund Management 423

Chapter 15 On Principles 425

Important Principles Must Be Inflexible

Chapter 16 On Marketing 445

The Message Is the Medium

Chapter 17 On Technology 465

To What Avail?

Chapter 18 On Directors 483

Serving Two Masters

Chapter 19 On Structure 503

The Strategic Imperative

Part V: On Spirit 533

Chapter 20 On Entrepreneurship 535

The Joy of Creating

Chapter 21 On Leadership 549

A Sense of Purpose

Chapter 22 On Human Beings 567

Clients and Crew

Afterword 585

Appendix I Some Thoughts about the Current Stock Market as 2010 Begins 591

Appendix II Some Thoughts about the Current Stock Market as 1999 Begins 599

Notes 607

Index 613

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