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ABOUT THE BOOK: Gutenberg Galaxy pdf free download
Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original ‘media guru.’ More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan’s work for contemporary readers.
ABOUT THE AUTHOR: Gutenberg Galaxy pdf free download
educator, philosopher, and scholar — a professor of English literature, a literary critic, and a communications theorist.
McLuhan’s work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions “the medium is the message” and the “global village”.