Learn how to carry out effective social media strategy that will make your company successful in the Social Media Marketing: An Hour a Day 2nd Edition book, and develop your skills to become a full time social media marketing expert.

About The Social Media Marketing: An Hour a Day 2nd Edition Book

Updated with 100 pages of new content, this edition is better than ever

In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.

Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.

  • Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns
  • Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla
  • Shows you how to track and measure results and integrate that information into your overall marketing plan
  • Features case studies, step-by-step instructions, and hands-on tutorials

If you’ve been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.



Table of Contents

Pt. I The Foundation of Social Media 1

Ch. 1 Backlash 3

Ch. 2 The Marketer’s Dilemma 15

Ch. 3 What Is Social Media? 31

Pt. II Month 1: Prepare for Social Marketing 47

Ch. 4 Week 1: Web 2.0: The Social Web 49

Ch. 5 Week 2: The Social Feedback Cycle 79

Ch. 6 Week 3: Touchpoint Analysis 103

Ch. 7 Week 4: Influence and Measurement 127

Pt. III Month 2: Social Media Channels 151

Ch. 8 Week 1: Build a Social Media Campaign 153

Ch. 9 Week 2: Social Platforms 181

Ch. 10 Week 3: Social Content: Multimedia 209

Ch. 11 Week 4: Social Content: Reviews, Ratings, and Recommendations 237

Ch. 12 Week 5: Social Interactions 263

Pt. IV Month 3: Complete tour Plan 287

Ch. 13 Week 1: Objectives, Metrics, and ROI 289

Ch. 14 Week 2: Present Your Social Media Plan 317

App. A Worksheets 343

App. B Additional Social Media Resources 389

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