Learn how to carry out effective social media strategy that will make your company successful in the Social Media Marketing: An Hour a Day 2nd Edition book, and develop your skills to become a full time social media marketing expert.
About The Social Media Marketing: An Hour a Day 2nd Edition Book
Updated with 100 pages of new content, this edition is better than ever
In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.
Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.
- Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns
- Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla
- Shows you how to track and measure results and integrate that information into your overall marketing plan
- Features case studies, step-by-step instructions, and hands-on tutorials
If you’ve been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.
Table of Contents
Pt. I The Foundation of Social Media 1
Ch. 1 Backlash 3
Ch. 2 The Marketer’s Dilemma 15
Ch. 3 What Is Social Media? 31
Pt. II Month 1: Prepare for Social Marketing 47
Ch. 4 Week 1: Web 2.0: The Social Web 49
Ch. 5 Week 2: The Social Feedback Cycle 79
Ch. 6 Week 3: Touchpoint Analysis 103
Ch. 7 Week 4: Influence and Measurement 127
Pt. III Month 2: Social Media Channels 151
Ch. 8 Week 1: Build a Social Media Campaign 153
Ch. 9 Week 2: Social Platforms 181
Ch. 10 Week 3: Social Content: Multimedia 209
Ch. 11 Week 4: Social Content: Reviews, Ratings, and Recommendations 237
Ch. 12 Week 5: Social Interactions 263
Pt. IV Month 3: Complete tour Plan 287
Ch. 13 Week 1: Objectives, Metrics, and ROI 289
Ch. 14 Week 2: Present Your Social Media Plan 317
App. A Worksheets 343
App. B Additional Social Media Resources 389Need Unlimited Access To Movies, TV Series, Music and eBooks? Sign Up Here For Free Trial