Download Strategic Marketing Planning and Control 3rd Edition book and get an opportunity to learn how to craft, promote and execute digital marketing strategy in organization.
About The strategic marketing planning pdf Book
The completely revised and updated 3rd edition of this hugely successful strategic marketing planning pdf book continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.
A clear, comprehensive and user-friendly text the Strategic Marketing Planning and Control book provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice.The strategic marketing planning pdf book offers-
• Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning
• A highly exam focused approach which has been class tested and refined
• A new chapter offering a ‘problem-based learning’ (PBL) approach to the subject
• Thoroughly revised and updated case studies and vignettes of real world best
practice throughout the text
Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. The Strategic Marketing Planning and Control 3rd Edition book will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive